The Mission

Our mission is to empower the student community to embrace a healthy, low-carbon lifestyle through friendly competition, active movement, and circular food choices, proving that small daily gains can lead to massive environmental and personal impact.

The Challenge

Students often struggle to integrate sustainable habits and physical well-being into their busy daily routines. At the same time, carbon emissions from urban transport and food waste remain critical environmental challenges in university cities, with a lack of engaging, community-driven incentives to drive lasting behavioral change among young people.

The solution

GreenGains is an interactive student challenge that gamifies healthy and sustainable living. By tracking eco-friendly transportation (walking, cycling), step counts, participation in local runs, and the consumption of rescued food meals, students earn points on a real-time leaderboard. In partnership with local initiatives like FoodCoop and regional organic farms, participants are rewarded with rescued organic food boxes, transforming individual micro-actions into measurable community impact.