The Timeline
1
Application period


  • Create an account
  • Complete your project profile 
  • Save the important dates
  • See you at the Kick-off!

2
22-04-2025
Kick-off Event

Location: Tongersestraat 53, 6211 LM Maastricht

16:00 - 19:00

  • Kick-off event with participants and partners
  • Get to know your fellow competitors and coaches from the partner network
  • Learn about the do's and don'ts during the challenge

3
23-04-2025
Ideation Workshop

Location: Tongersestraat 53, 6211 LM Maastricht

16:00 - 17:30

4
30-04-2025
Tips & Tricks from Previous Finalists

Location: Tongersestraat 53, 6211 LM Maastricht

15:00 - 17:00

5
06-05-2025
Start-up Eco System in Limburg Workshop

Location: TBD

Details will follow soon

6
07-05-2025
Marketing Workshop [Advanced]

Location: Tongersestraat 53, 6211 LM Maastricht

11:30 - 13:00

From MVP to Product-Market Fit and beyond: A Strategic Marketing Playbook for SaaS Founders
 
Achieving Product-Market Fit (PMF) is the defining milestone for any B2B SaaS founder—the moment you validate that your product meets a critical need for a clear audience, creating the foundation for scalable growth. To get there, you need more than a MVP; you need a hyper-focused, Go-to-Market (GTM) strategy—or what I call a "Go-to-PMF strategy."

This master class is for founders ready to develop a laser-focused GTM strategy that drives them to PMF. I’ll  break down the crucial marketing steps to bridge the gap from MVP to PMF and provide you with a clear action plan.

7
27-05-2025
Speeddate Event

Location: Tongersestraat 53, 6211 LM Maastricht

12:45 - 17:00

  • Expand your network
  • An afternoon filled with brainstorming and coaching
  • Connect with coaches and other participants
  • Great opportunity to receive face to face feedback!

8
05-06-2025
Finals Workshop

Location: TBD

Details will follow soon

9
26-06-2025
Grand Finale

Location: TBD

Details will follow soon