The Timeline
1
Application period


  • Create an account
  • Complete your project profile 
  • Save the important dates
  • See you at the Kick-off!

2
22-04-2025
Kick-off Event

Location: Tongersestraat 53, 6211 LM Maastricht

16:00 - 19:00

  • Kick-off event with participants and partners
  • Get to know your fellow competitors and coaches from the partner network
  • Learn about the do's and don'ts during the challenge

3
23-04-2025
Ideation Workshop

Location: Tongersestraat 53, 6211 LM Maastricht

16:00 - 17:30

4
30-04-2025
Tips & Tricks from Previous Finalists

Location: Tongersestraat 53, 6211 LM Maastricht - Room H0.06

15:00 - 17:00

5
06-05-2025
Start-up Eco System in Limburg Workshop

Location: Tongersestraat 53, 6211 LM Maastricht - Room C 1.03.

6
07-05-2025
Marketing Workshop [Advanced]

Location: Tongersestraat 53, 6211 LM Maastricht - room A 0.23

11:30 - 13:00

From MVP to Product-Market Fit and beyond: A Strategic Marketing Playbook for SaaS Founders
 
Achieving Product-Market Fit (PMF) is the defining milestone for any B2B SaaS founder—the moment you validate that your product meets a critical need for a clear audience, creating the foundation for scalable growth. To get there, you need more than a MVP; you need a hyper-focused, Go-to-Market (GTM) strategy—or what I call a "Go-to-PMF strategy."

This master class is for founders ready to develop a laser-focused GTM strategy that drives them to PMF. I’ll  break down the crucial marketing steps to bridge the gap from MVP to PMF and provide you with a clear action plan.

7
26-05-2025
Investments, Subsidies & Business Loans Workshop

Location: Tongersestraat 53, 6211 LM Maastricht - Room C 1.03.

15:00 - 17:00

By Rabobank and LIOF

8
27-05-2025
Speeddate Event

Location: Tongersestraat 53, 6211 LM Maastricht

12:45 - 17:00

  • Expand your network
  • An afternoon filled with brainstorming and coaching
  • Connect with coaches and other participants
  • Great opportunity to receive face to face feedback!


Only for top 40

9
28-05-2025
Marketing Workshop [Ideation]

Online

10:00 - 11:30

Craft Your Startup’s First Strategic Story


Got a big idea but not sure how to talk about it in a way that sticks?

This Positioning Workshop is designed for early-stage founders still shaping their startup idea. Whether you’ve got a landing page, a prototype, or just a Notion doc full of inspiration—we’ll help you turn your thinking into a strategic narrative that resonates.

You’ll learn the fundamentals of positioning, try out two hands-on exercises to define your startup’s strengths, and walk away with a clearer sense of what makes you different—and why it matters.

10
05-06-2025
Finance Workshop

Location: Tongersestraat 53, 6211 LM Maastricht - Room C 1.03.

15:00 - 17:00

By EY

11
10-06-2025
Networking Workshop

Location: Tapijnkazerne 11 6211 ME Maastricht - Room I 0.011

10:00 - 12:00

By Predrag Koncar

12
17-06-2025
Pitching Workshop

Location: Tongersestraat 53, 6211 LM Maastricht

13:00 - 15:00

by Sander Kleikers and Predrag Koncar

Finalists only

13
26-06-2025
Grand Finale

Location: TBD

Details will follow soon