The Mission

The project aims to improve the business operations of a private hospital by maximizing the lifetime value of customers from corporate health checkup contracts. Instead of treating these contracts merely as one-time revenue sources, the project converts the volume of employees who undergo checkups under the contracts into a long-term base of individual customers through post-checkup care, cross-selling of additional services, customer retention, and expansion to family members/relatives. The goal is to generate significant additional revenue (approximately 61% of the initial contract value) from the same customer base, build lasting relationships, and achieve stable business growth without relying on high marketing costs.

The Challenge

Private hospitals often sign corporate health checkup contracts solely for one-time revenue (e.g., approximately €520,000 from 10,000 employees of Bank A and Bank B), but miss a major opportunity: they fail to convert those employees into long-term individual customers, lack a systematic post-checkup care process, cross-selling of services, and expansion to families. This results in wasted potential customer sources, revenue limited to the initial transaction, and continued dependence on costly marketing to attract new customers.

The solution

The proposed solution is to build a customer conversion funnel from corporate health checkup contracts by signing agreements with large enterprises such as Bank A and Bank B (totaling 10,000 employees), conducting centralized checkups while collecting consent for post-checkup care (around 80%), then systematically providing follow-up care to cross-sell individual services for detected conditions (approximately 25% conversion), retaining returning customers, and expanding to their family members and relatives (about 50% of returning customers), thereby transforming one-time corporate revenue of roughly €520,000 into a long-term customer base that generates an estimated total lifetime value of around €835,000 through continuous cross-selling, retention, and family expansion without relying on traditional marketing.