Project 53

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Lachlann Buller

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Project 53

The Mission

Our mission is to modernize and streamline the tattoo industry by building a centralized booking platform that serves tattoo studios, independent artists, and clients alike. Today, booking a tattoo is a fragmented experience. Clients scroll through Instagram, send DMs, wait days for replies, and struggle to compare artists or check availability. At the same time, artists and studios waste hours managing appointments manually, handling no-shows, and losing potential clients due to slow communication. We are building a platform that solves this for all three sides: For clients: Easily discover artists by style, location, and availability — and book an appointment in minutes, not days. For artists: Manage their schedule, showcase their portfolio, and reduce administrative overhead so they can focus on their craft. For studios: Get a professional booking infrastructure that helps fill chairs, manage multiple artists, and grow their business. Our goal is to become the go-to platform for the tattoo industry — the place where art meets organization, and where every booking is seamless, professional, and stress-free.

The Challenge

The tattoo industry lacks a professional, centralized booking infrastructure — creating friction for everyone involved. For clients, finding and booking a tattoo artist is surprisingly difficult. Most artists only communicate through Instagram DMs or WhatsApp, response times can take days, and there is no easy way to compare artists by style, availability, or price. Clients often lose their spot simply because communication breaks down. For artists and studios, the problem is on the operational side. Appointments are tracked in personal calendars or notebooks, no-shows are common with no deposit system in place, and portfolio management is scattered across social media platforms not built for booking. This leads to lost revenue, wasted time, and a lack of professionalism that hurts their business. The core unmet need is a dedicated, industry-specific platform that replaces this patchwork of DMs, spreadsheets, and manual scheduling with one seamless tool — purpose-built for the tattoo world. No existing general booking tool (like Calendly or Fresha) fully addresses the unique needs of tattoo artists: style-based discovery, deposit handling, multi-session appointments, and portfolio integration.

The solution

We are building a centralized, three-sided booking platform specifically designed for the tattoo industry. Our platform connects clients, artists, and studios in one ecosystem: For clients: Browse and discover tattoo artists by style (e.g. realism, traditional, blackwork), location, and availability View portfolios, read reviews, and book appointments directly — without needing to DM on social media Pay deposits online to secure bookings and receive automated reminders For artists: Manage their schedule with a personal booking calendar Showcase their portfolio and define their styles, pricing, and availability Reduce no-shows through automated deposit collection and appointment reminders Handle multi-session tattoo projects with ease For studios: Oversee all artists under one roof through a studio dashboard Manage chair availability, walk-ins, and team schedules in one place Build a professional online presence and attract new clients organically through the platform Key differentiators: Built exclusively for the tattoo industry — not a generic booking tool adapted for it Style-based discovery that matches clients with the right artist Integrated deposit and payment system tailored to tattoo appointment workflows A portfolio-first design that respects the visual nature of the craft The platform will be available as a web app, with a mobile-optimized experience for both artists and clients.

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