Mission Short

Delivering a fully personalized badminton racket that fits each player’s perfect balance and style through advanced 3D printing customization.

The Challenge

Badminton players—from amateurs to professionals—struggle to find rackets that perfectly match their personal preferences for balance, weight, and feel. Current off-the-shelf options offer limited customization and require compromises that can affect performance and comfort. While custom rackets exist, they are often expensive, time-consuming to produce, and inaccessible to the broader market. There is a clear need for an affordable, efficient, and scalable way to deliver truly personalized badminton rackets tailored to individual playing styles.

The solution

We are developing a platform that enables the design and production of fully customized badminton rackets using 3D printing technology. Through a digital interface—either online or in-store—players can input their preferences or performance data (e.g., balance point, weight, stiffness, grip size). Based on this input, we generate a personalized racket design optimized for the individual’s style and needs. Using high-performance, lightweight 3D-printable materials, we then manufacture the racket with minimal waste, faster turnaround times, and lower costs than traditional custom fabrication methods. Our modular design system also allows for interchangeable parts (e.g., handles, shafts, or head weights), giving players the freedom to experiment and evolve their equipment over time. This approach bridges the gap between mass production and high-end customization—making truly personalized rackets accessible to a wider audience while maintaining professional-grade quality and performance.