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David Almasi-Fuzi
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Sebastian Alvarez
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Juan Sebastian Ballen Prada

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The Mission

At FIELDS (Farm Intelligence, Export Logistics & Data System), our mission is to digitize and simplify the agri-export process — from the field to the container — by integrating traceability, certification management, and sustainability tracking into a single, easy-to-use platform. We aim to enable small and medium agricultural producers to compete globally, providing them with the digital tools to comply with international regulations, reduce human error, and showcase transparency to buyers and regulators in the European Union. By connecting farms, cooperatives, and exporters in one ecosystem, FIELDS not only enhances operational efficiency but also supports environmental responsibility and data-driven decision-making, helping build a more sustainable and transparent global food supply chain.

The Challenge

FIELDS addresses a critical inefficiency in the agricultural export supply chain — the absence of accessible, digital tools to manage traceability, quality, and certification across early post-harvest stages. Today, many small and medium agro-exporters still rely on manual, paper-based processes to handle essential steps like product receival, classification, packing, and export documentation. This results in: Food waste, caused by poor rotation control and limited visibility on product freshness and shelf life. Compliance risks, due to expired, missing, or unverifiable certifications. Operational inefficiencies and human errors, especially when coordinating with multiple suppliers and farms. Lack of traceability and transparency, increasingly required by importers, retailers, and regulators in key markets such as the EU and the US. These issues directly affect exporters’ profitability, competitiveness, and ability to access premium international markets.

The solution

FIELDS bridges this gap with a modular, plug-and-play digital platform that enables agro-exporters to track product movement, manage certifications, and ensure export readiness — all in real time and without the complexity or cost of traditional ERP systems. The platform is structured around key operational modules — Inbound, Master Data Management (MDM), Packing, and Reporting — which can be deployed progressively as each business scales. By digitizing these core workflows, FIELDS empowers exporters and importers to achieve full traceability, reduce waste and errors, and meet global compliance standards with transparency and efficiency.

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