The Mission

Perspectra’s mission is to unify instead of divide. Across democracies, roughly three in four people say their society feels divided, and a majority believes polarization has grown in just the last few years. We are building a perspective-based news and dialogue app that tackles this problem at its root: how people encounter ideas, form opinions, and connect with one another. Perspectra helps people understand not only what others think, but why they think it. By curating well-balanced content from across the political and social spectrum and presenting it side by side, we turn everyday scrolling into a habit of broadening perspectives and deepening understanding. We position ourselves as the antidote to today’s social media logic: instead of algorithms that trap users in echo chambers and reward outrage, Perspectra’s design actively exposes people to diverse viewpoints and rewards curiosity across divides. Our mission is to make understanding as engaging as conflict currently is—and to help people scroll toward one another, not against one another.

The Challenge

We live in the most connected era in history, yet people feel more polarized than at any point in recent decades. Surveys across Europe and beyond consistently show that around three quarters of respondents see their country as divided, often along political, cultural, or generational lines. Social media has amplified this trend. Algorithmic feeds are optimized to maximize reactions—especially anger, fear, and outrage—because those emotions drive comments, shares, and time spent. Over time, people are nudged into echo chambers: they mainly see content that confirms existing beliefs, while opposing views either disappear from their feeds or appear only in extreme, mocking form. At the same time, misinformation and disinformation have become structural problems. In European surveys, more than 80% of citizens say fake news is a threat to democracy, and about one third say they encounter obviously false or misleading information at least once per week. Among young people, the shift is even more dramatic: over 40% of 16–30-year-olds now use platforms like Instagram, TikTok and YouTube as their primary source for political and social news, even though a large majority of them say they do not fully trust what they see there. The result is a crisis of understanding: 📍People are overwhelmed with information but lack tools to see where bias, framing, and ideology shape a story. 📍Opponents are increasingly seen as enemies, not neighbours with different experiences and values. 📍Trust in media and institutions continues to erode, even as societies depend on shared facts to function. Traditional news apps inform, and learning apps educate. But no mainstream product is built from the ground up to help people systematically explore opposing perspectives, recognise their own blind spots, and rebuild common ground. That is the gap Perspectra is designed to fill.

The solution

Perspectra is a perspective-based news and dialogue platform that turns polarization into an opportunity to learn. We re-imagine the algorithm: instead of driving people deeper into their bubble, Perspectra guides them through the full landscape of viewpoints. The app presents key political and societal topics in an intuitive, scrollable feed. For each topic, users see multiple viewpoints—left, right and beyond—curated from diverse, credible sources and analysed with AI. The goal is not to drown people in content, but to make it easy to grasp how the same issue is framed differently, what assumptions lie behind each framing, and where there might be overlap. Perspectra also helps users understand their own information habits. A visual “perspective map” shows which parts of the spectrum they tend to consume most, gently highlighting blind spots and encouraging a more balanced information diet. Nudges like “explore another angle” or “broaden your view” invite users to engage with unfamiliar perspectives in a structured, psychologically safe way. Perspectra creates room for constructive dialogue. Moderated discussion formats and “Common Ground” prompts invite people to explain the experiences and values behind their views, supported by facts and sources surfaced in the app. The aim is not to force consensus, but to normalize respectful disagreement and make it easier to understand why reasonable people differ. ❯ Our Key USPs: 🔥Algorithmic antidote to echo chambers Perspectra uses recommendation systems explicitly tuned for diversity of perspectives rather than ideological reinforcement. Users are guided to encounter, compare, and reflect on differing viewpoints instead of being locked into a single narrative. 🔥Understanding the “Why” behind every “What” Perspectra reveals the values, experiences, and assumptions behind each viewpoint — helping users grasp the deeper reasons people disagree, not merely the positions they hold, taking steps toward mutual understanding. 🔥One Topic. Many Angles. Total Clarity. Instead of scattering content across endless feeds, Perspectra brings opposing perspectives together in one intuitive flow — so understanding comes naturally. 🔥Bias, Exposed. Framing, Explained. AI is used to analyse how language, framing, and source selection shape perception, giving users a quick, accessible way to see where bias might be influencing their own or others’ thinking. ❯ In a European market with hundreds of millions of politically interested internet users and a rapidly growing generation that consumes news primarily via social platforms, Perspectra has the potential to become the reference point for understanding in an age of division.