The Mission

MINDSETOR makes mental wellbeing easy to start and easy to keep. We reward healthy routines (sleep, movement, weekly mood check-ins) and convert that momentum into short, focused 20-minute sessions with psychologists, mindfulness experts, or lifestyle coaches. Employees control their data, earn meaningful rewards (including “earn-back” of a wearable), and can share session access with up to three family members. The experience is playful (Duolingo-style points/streaks), proactive (data-triggered suggestions), and private (GDPR-grade, aggregated reporting only). Unlike content-heavy bundles, MINDSETOR strips out low-use features and channels investment into what people actually do: build habits, take a first step, come back next week.

The Challenge

1) Burnout creates avoidable costs—people work while unwell (presenteeism), take more sick days (absenteeism), and leave—because help typically arrives only after a crisis. 2) Traditional EAPs (Employee Assistance Programs) and content apps see low ongoing use; they offer hotlines or libraries, not week-by-week behavior change. 3) Motivation fades without feedback—there are no immediate rewards for healthy sleep/movement/mood, and progress isn’t visible, so habits don’t stick. 4) Home stress spills into work, yet most benefits exclude the household; partners/kids strongly influence sleep, routines, and mood.

The solution

What it is: A prevention program that combines on-demand 20-minute 1:1 sessions with a gamified habit app focused on sleep, movement, and mood. How it works: Each week employees do a 30-second mood check-in and can sync sleep/activity from their phone or watch. If signals dip (e.g., two low weeks or irregular sleep), the app recommends a relevant 20-minute session with a psychologist, mindfulness, or lifestyle coach, usually within 48 hours. Every session ends with one small action for the coming week. Motivation: Points, streaks, and tiers reward check-ins and goals; anonymous team challenges add friendly momentum; up to 3 family members can join; optional cashback (administered by us) can be added. Privacy & reporting: No individual data is shared with employers. They see anonymized cohort trends (adoption, check-in rate, sleep-regularity share, sessions per user, time-to-session) and aggregate cost proxies—enough to track impact without exposing anyone. Employer value: Fewer days worked while unwell (presenteeism down), fewer sick days (absenteeism down), better performance and wellbeing, with clear targets and quarterly reports.