The Mission

EuroClothes' mission is to create a community to unite European influences into one sustainable platform, showcasing Europe’s rich culture into modern fashion.

The Challenge

Fashion is an important aspect in people's lives, however it is solely based on consumption. People feel like a passive consumer contributing to fast fashion by purchasing basic garments.

The solution

Fashion is more than just consumption. It should be a platform for cultural storytelling, identity and exchange based on a community-the fashion community. We exist to empower people to co-create, share stories and build authentic connections through their clothing. The four vogues of EuroClothes-Mediterranean, Scandinavian, Eastern European and Je ne sais quoi- provide a unique blend of cultural identity and creative expression. Our brand is sustainable, since all the pieces are designed and created under European Union regulations and are produced on a made-to-order basis. Beyond fashion and sustainability, EuroClothes is a community. In every stage of the process- from co-creation with designers to storytelling, feedback loops and post-purchase involvement- consumers and designers collaborate. To add, our brand has a website and an app which offer shipping all around the world, thus connecting global customers to local European designs. EuroClothes is more than a brand: it is an ecosystem where clothes are culture, stories and lasting connections