The Mission

The mission of Earth Guardian is to empower individuals—particularly students and young citizens—to take meaningful action toward a more sustainable and socially responsible society. The project aims to bridge the gap between awareness and action by making sustainability initiatives more visible, accessible, and engaging at the local level. Through a digital platform, Earth Guardian centralizes educational and eco-social events (such as workshops, lectures, and clean-ups) and incentivizes participation through a point-based reward system. These points can be exchanged for discounts at local businesses, creating a cycle of community engagement, sustainability education, and local economic support. Our goal is to create a scalable platform where sustainability, local economies, and personal incentives align to drive measurable eco-social behavior change.

The Challenge

Individuals often lack accessible, engaging, and rewarding pathways to participate in local sustainability-focused actions and education. Many want to contribute meaningfully to climate and community efforts but struggle to find opportunities that are well-promoted, easy to attend, and personally fulfilling. On the other side, event organizers (such as NGOs and universities) and local businesses face challenges in attracting and retaining participants in a cost-effective and impactful way. As a result, valuable initiatives fail to reach their audience, and communities miss out on the benefits of deeper environmental and civic engagement.

The solution

Earth Guardian proposes a digital platform that connects individuals with verified, educational sustainability events in their local area while rewarding them for their participation. Users earn points by attending events or engaging with in-app content, and these points can be redeemed for discounts at participating local businesses. For organizers, the platform offers a free and targeted space to promote events, increasing reach and participation. For businesses, it creates a low-cost, high-impact marketing opportunity that attracts conscious consumers and enhances their community reputation. The app thus forms a circular value system where learning, action, and local economies reinforce one another.