The Mission

Our mission is to empower beauty professionals by giving them the tools and opportunities to grow their businesses independently, while also making self-care more accessible and convenient for customers. By connecting people with trusted beauty services — whether they prefer treatments at home or in a salon — we aim to create a flexible, reliable, and user-friendly platform that supports both sides of the market. This approach addresses the modern demand for convenience, trust, and personalized experiences in the beauty industry.

The Challenge

Demand for convenient beauty services is growing, creating a key market opportunity for Mooi. Customers want hassle-free, on-demand beauty services, but current options are limited in accessibility, flexibility, and professionalism. 72% of bookings happen through informal channels like DMs or walk-ins, lacking trust and ease. 40% have the tendency to book their appointment online, at their convenience People with limited mobility—such as wheelchair users, pregnant women, elderly individuals, and those recovering from injuries—are excluded from traditional salon experiences.

The solution

Our platform lets users browse trusted beauty professionals, book services instantly — at home or in-salon — and glow with expert treatments, anytime they choose.